Purpose of a school site

Your school site is an opportunity to:

  • showcase the study and research opportunities offered by your school, particularly points of interest, difference and excellence for researchers and students (and link out to content in Future Students/Courses and programs)
  • deliver support information and links for students (that do not belong in My.UQ), researchers and other school clients 
  • effectively link to other school-based offerings such as laboratories, clinics, museums, services and facilities
  • effectively link to, or incorporate, school-affiliated sites such as centres and research groups.

Audiences and goals

Consider your audiences and business goals - who are you trying to attract to your school and what do you have to offer?  For example, would it suit your school to be attractive to:

  • international researchers who need special equipment or facilities
  • scholars with dual interests looking for a dual degree or dual supervision
  • current UQ students who are shopping around before settling on a major
  • mature-age students who want flexible delivery
  • high-achieving school leavers who are trying to work out what they want to be when they grow up.

Optimally, your site content will pitch what you have to offer to your target market.  This does not have to be achieved in the course of your site transition but might evolve over time.

Structure (or information architecture) of school sites

The UQ Drupal school template provides a basic structure for you to populate with content to serve these goals.  It is based on research into the needs of schools and school site users and web conventions.   

  • Top level navigation items are intended to appear in the same order across school sites reflecting user-centred design and terminology.
  • Additional navigation items in the top level navigation can be added in consultation with the web team.
  • 3 editable buttons in the front banner area which should represent your most important activities for new and casual visitors. 
  • 'Study areas' as an option you may use to showcase particular study areas for students.  
  • 'Research areas' as an option you may use to showcase particular research areas for researchers.
  • 'Staff groups' which filter and display your staff, including data pulled from HR and UQ Researchers.
  • 'Research projects' which can be tagged to display in your research areas and as a dynamic list on a single page
  • Right hand sidebars as an option for lower-level navigation within a section.    

Navigation placement and conventions

The purpose of the main menu is to enable most users, most of the time to efficiently find their way around the site.  Main menu terms need to be intuitive (able to be understood without explanation) and - as a common element across school sites - it is best if they appear consistent.  Consistency helps the user to remain oriented and confident that they are in a trusted domain. 

Main menu items can have drop-down links enabled for pages underneath them.

The banner menu (the 3 big buttons) caters to first time and casual users who you wish to target with some priority message that will link to a landing page.

The local footer menu can serve several purposes. It may:

  • cater to secondary uses of the site
  • list popular or legally-required deep links 
  • offer an alternative index to the content of the site.  

The school theme also allows you to have an optional 'hero' section below the main menu which you can use to promote something topical.

Recommended content by top level navigation

Read the prompts below to help you work out how to edit and place your content.  For more general guidance on editing, such as styles and learning resources, visit writing and editing in UQ Drupal

  • Home

    • banner image and tagline - a short phrase to describe your School's mission
    • buttons linking to the school's three most important activities (default is study | research | community but these are editable)
    • hero area to feature anything important or topical (optional)
    • featured news, events, projects or pages
    • short 'about' statement which can link to 'about' page
    • footer.
  • About

    • Use the 'about' page to bring together and substantiate claims about school teaching, learning or research excellence.  This page or sub-pages may also address alumni and giving and link to UQ Alumni or UQ Advancement. 
    • News and Events will also appear as lower-level links under 'About'.
  • Study

    Study landing page

    • link students to individual programs in Courses and programs database or elsewhere, e.g. CPD courses or Summer semesters
    • link students to second level pages about study areas within your school  
    • provide content which highlights points of interest, difference or excellence for students such as: placement/internship/industry engagement or fieldwork experiences, researcher publishing/presenting/networking or conference opportunities, something distinctive about your student cohort, teaching awards, facilities and equipment, travel opportunities, partnerships, or special electives other universities don't offer.

    Study area pages

    • For each study area, showcase specific points of interest or difference while avoiding duplication with Future Students/courses and programs database
    • If relevant, provide information for target groups of future students with special needs, e.g. link international students into UQ International, describe flexible or online delivery to suit mature age students.
  • Research

    Research landing page

    • showcase points of interest, difference or excellence that are school-wide for future researchers.  This may involve writing text about research strengths, themes, priorities or impact.
    • link future researchers to second level pages about research areas within your school
    • link future researchers to research projects, publications, your RHD team, research-related news articles and events (optional)

    Use the 'teaser panel' on the right-hand side to feature pages about your research such as: a one-page projects list, centres, groups, partners, RHD or Summer Scholarships opportunities.

    N.b Research projects should be associated with content about individual researchers and vice versa.  This content about individual researchers is largely pulled from UQ Researchers and eSpace.

    It is is recommended that invitations to the public to participate in research be written as news articles with a call to action button at the end of the article. These can be promoted to the front page.

    Research area pages

    • for each research area, describe it and showcase specific points of interest, difference or excellence for future researchers
    • institutes, centres, research groups  may be incorporated within your site as a page, several pages or warrant their own site.  They can be linked to in a number of different ways: a page can be made a drop-down link under 'research' in the top black navigation bar, in the top-level research landing page 'teasers pane', the black footer of the research page and in-text. 
  • School-specific menu items (optional)

    Additional navigation items in the top-level menu can be added in consultation with the web team.  Top level items must be user-centric and ideally reflect an action that one or more audiences would like to undertake.  Using an audience name is often poor practice as this deters secondary and cross over audiences who might also have need to view the content.

    Alternatively, use a combination of drop-down links from another menu item, the footer panel on the home page, a button on the front page banner or in-text links. 

    Considering the length of current menu structure - ideally no more than one or two menu items should be added.  Remember the main menu needs to be short to be easy to understand and to use.  A shorter main menu will minimise wrapping or stacking on smaller screens.

  • Our people

    • Profiles for all school-based staff with filters for staff groups (teams, centres, disciplines, executive)
    • Each staff group has its own landing page with an editable free text area for a description of the group.
  • Student support

    • school-specific support plus links to student support provided by other areas of UQ  
    • this page or lower-level pages linked from here should feature all the information that students require for transactions with your school, eg, preparing for placements, forms, bookings
    • students who are considering studying in your school as part of their course or program planning.  These students may be a mix of current and prospective students.
  • Contact

    • School contact details as per the template
    • link to staff groups that serve different clients , eg, RHD Team, Postgradudate Coordination Team, Clinical Education Unit (optional)
    • phone number for media enquiries or link to a canned search related to your School on UQ Expert (optional).