• Getting Started
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  • Google Analytics

    At UQ we use Google Analytics to track traffic statistics on our websites. Analytics is setup by Web Services and access granted to web administrators or marketing managers for individual sites. The setup of Analytics is factored into new website development, however old websites may have been setup without Analytics. If you require Analytics to be set up or access to an existing account given to a new user please submit an email request to webservices@uq.edu.au.

    Getting access

    You must create a Google account to access the Analytics service using your UQ email address by going to http://www.google.com/analyticsAccess to Google Analytics is only given to UQ email addresses, that is, an address that ends in @uq.edu.au. It is recommended to use a generic email address such as bel@uq.edu.au rather than an individual's email so that access can be used by multiple people and doesn't need to change when a staff member leaves the organisation.

    Once you have access you can view the reports by logging into your Google account and going to the Analytics product on your account. You can also return there by going straight to http://www.google.com/analytics.

    Understanding the data

    Google Analytics gives you a huge amount of data to analyse and you can really learn a lot about the effectiveness of your website from it. At a basic level there are a few things you should look at to determine how your site is doing:

    Visitors Overview

    This is the first page of Analytics and shows you the basic traffic stats.

    Benefits of using Google Analytics

    By using Google Analytice you will:

    Google Analytics helps you analyze visitor traffic and paint a complete picture of your audience and their needs. Google Analytics shows you the full customer picture across ads and videos, websites and social tools, tablets and smartphones. That makes it easier to serve your current customers and win new ones.

    How to add Google Analytics to a UQ Drupal site

    Analytics is setup by Web Services and access granted to web administrators or marketing managers for individual sites. If you a an external developer, please contact webservices@uq.edu.au and we will provide you with an Analytics code to use on your site.

    Below, are instructions on how to attach your unique Analytics ID to Drupal.

    1. Go to Configuration > Sytem > Google Analytics
    2. Enter the unique ID into the first field once you've obtained it from Web Services.
    3. You can specify if there are any pages you don't want tracked in Analytics, see the screenshot below.


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